MAC addresses are a form of persistent identifier that companies often collect to gain more information on users. An investigation undertaken by the publisher into the ByteDance-owned app’s practices found that TikTok’s older Android iteration illicitly collected user data for 15 months up until an update was released last November. The Wall Street Journal has revealed that a previous version of popular short-form app TikTok collected device MAC addresses without consent from users. In today's ExchangeWire news digest: an investigation by the WSJ finds that an older version of TikTok violated Google's app store policy concerns around influencer marketing are resurrected after an investigation into Indian rapper Badshah and TRMC criticises Coles for its decision to drastically cut its production of print catalogues.Ī previous version of TikTok violated Google’s app store policies
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